Sherlock glanced away down the hall, rather than look John in the face. There was no way he could say that the publicity was the point.

"... It isn't exactly my area," He said after a long moment. "Based on my limited research on the subject, I had thought--" Again, he faltered, shifted his weight, brows furrowing. "I miscalculated. Individual opinion obviously accounts for more than general statistics of preference. And gender differences must be taken into account. I won't make the same mistake again."