Cowboy, army guy, limited edition astronaut version... There are so many possibilities!

"Maybe it's a bit commercial, but I think we need to take you in a different direction, make you more relatable," she says, tapping her pen against the paper. "There's already so many dangerous, aloof types repping alcohol and cigarettes, you know? But I want to know what you want."

She smiles at him, then moves to sit on the sofa, expectantly waiting for him to follow. If they're going to actually talk, they might as well sit down.

"The point is to make yourself distinct, so you stick out in people's minds! Tell me how you see that happening."